Or Just Like to Support or Supporters of Good Art
The 12 best social media platforms for artists and designers
If you want to succeed in digital art you need to principal more than one social media platform. From TikTok to Twitch these are excellent places to showcase your best piece of work and promote yourself as a artistic.
Your online presence could assistance you lot to secure a new job, gain freelance clients or creative collaborators, as well as build your professional reputation. Artists like Loish have mastered the art of social media utilise, and you learn from her besides, read in her tips for marketing yourself on social media.
But with so many social media platforms to choose from, how do yous know which ones to utilize? To find out, we listened to the advice of a range of creative professionals including artists, photographers, designers and filmmakers. We learned what they like virtually each social media platform and why you might find each one useful for displaying elements of your portfolio (for more portfolio inspiration, see our graphic pattern portfolio post), or maybe something else.
We used their answers to list the well-nigh useful social media platforms for artists and designers right now. Besides check out our guide to how to brand social media work for you and our ultimate guide to social media for creatives.
01. Discord
Founded in 2015, Discord may non be top of your list of obvious social media platforms for artists and creatives, but because this spider web and mobile app is focused
on enabling specific communities to hang out and connect, rather than only a sea of random followers, in the Covid era, it's actually taken off.
"I became an avid Discord user in one case everyone started working from home," says LA-based concept designer and illustrator Airi Pan. "Information technology offers voice, text options and streaming options, then it's perfect as a 'virtual hang spot' for friends or coworkers.
"I use it in phonation format, to mimic working alongside them, every bit nosotros hunch over our tablets drawing. It'due south like a virtual mutual room! It also acts as a community hub for events such as LightBox Expo, Weekend Warrior Painters, or minor groups of artists who are but trying to get meliorate."
Spiridon Giannakis, a High german designer and publisher of fine art books, recently launched a Discord server to chat about his projects, as well equally mental health issues (visit Artbook News to learn more). "The surroundings on Discord is really positive," he enthuses. "With the help of moderators, everything can be kept very tidy, and conversations are extremely valuable. It'southward a chip similar the feel of a forum, with the addition of newer tech aspects."
He hasn't had a single negative see on Discord so far. "Unlike most social media, which just makes me wonder every twenty-four hour period if I really need it. It's all been positive," he says. "My server now has over a thousand people: I never expected so many. I e'er thought art books are very niche, just it's shown me that the interest is there."
02. Twitch
If you're looking to build a wider audience for your art, and augment your entreatment, and so Twitch is the social media platform of choice. Launched in 2011, this live-video platform was originally developed for gamers. Only artists are likewise using information technology to live-stream their process, brand new contacts and grow their personal brand.
Montreal-based art managing director and pb concept artist Nicolas Vallet is among them. "Long story brusque: I wanted to connect," he explains. "Living in China at the time, I was very focused on my day-to-day work, only quite bad at publicising myself. Art streams are a nice fashion to divide the difference. I go to draw and talk to people, at the same time equally practising my technique."
Vallet's Twitch channel stayed small for a while, but the pandemic meant he had more free time. "So I added extra days, and my audience began to grow. I'd ask questions to know people better, and allow them share their own experiences. I started to attract regular viewers, and some of them are friends at present." He has this advice to anyone live-streaming on Twitch: "People similar energy and passion, so share that showtime and foremost. And exist consistent: a regular schedule will assist people to detect you lot."
03. TikTok
Only as Twitch is mainly known for gaming, nearly people acquaintance TikTok with lip syncing and daft challenges. Yet the curt-form video app, which has almost 700 million agile users, is attracting artists also.
"I was introduced to TikTok past a friend and saw the potential for high exposure," says Ohio-based animator and illustrator Miranda Pavelle (@mirandathehybrid on TikTok). "My first 'viral' video was just a sketch of my Miata, and it received 6,000 likes and 20,000 views in a solar day or two, which is more than attention than I'd ever gotten on other social channels."
Miranda now has more than one-half a one thousand thousand followers, and likes how the brevity of TikTok videos forces you lot to exist snappy and to the point. "I honey teaching and sharing my knowledge in seize with teeth-sized, lite-hearted form," she says. "My art videos are miniature versions of full tutorials, then if you encounter something useful, you can go to my YouTube and become the total lesson."
Her advice for launching a TikTok channel is simple. "Exist yourself," she stresses. "Trends rack in views, but they eventually dice and make way for something else. What never dies is people connecting to you as a person: your quirks, your process, you getting bubbly over what you're passionate about. Gen Z and millennials are pretty darned tired of being advertised to; so don't jump on the app with the
intention of starting a business or getting views, because people will be able to tell."
04. Clubhouse
Clubhouse was launched in 2020 and is a voice-based social platform that hosts virtual rooms for live discussions. It'due south an iOS and Android app that at time of writing was invite just. If yous want to acquire nigh Clubhouse, come across our guide, what is Clubhouse?
Being audio only, you might not think visual artists would exist interested in Clubhouse, but in fact there's quite a flake going on. For instance, LightBox Expo hosts a regular word at that place every Tuesday at 9am PST, with big-proper noun creatives such as Karla Ortiz, Brynn Metheney, Lorne Lanning and Elsa Chang taking part. If you're non on Clubhouse, you can listen in in on Discord.
Airi, who's called @pix_bun on Clubhouse, recently participated in a LightBox session called 'Simulated it till you make it, simply keep it genuine'. "It was delightful!" she recalls. "The discussion was well-paced thanks to the moderators such as Bobby Chiu." Normally though, she uses Clubhouse as more of a podcast app, as something to heed to while she works.
"You can hear veteran industry professionals speak, and hear great tips you won't become from a scripted interview," Pan says. "Depending on the talk, it tin feel like people conversing right side by side to you, which makes working from home a little less lonely."
05. Dayflash
Never heard of Dayflash? You're not lone. But correct now, information technology's rapidly gaining popularity amongst creatives. And that's because the iOS app, launched last year, basically works like Instagram used to. In its own words, at that place'southward "no algorithm and no more missing posts from your friends".
Co-founder Rupali Renjen tells united states that, in her view, "Photo sharing platforms unfairly apply algorithms to dictate which followers get to encounter a user's posts. And as they push users to spend more fourth dimension on stories from friends, long-class videos and shopping, all then they can make more than coin on ads and business accounts, less and less time is being spent on creators, which is taking away visibility and opportunity".
You can post full resolution photos, no algorithms, always genuine engagement, no bots
David Castillo
And creatives do indeed seem to be responding well to the new platform. "I love using Dayflash," says New York lensman David Castilllo. "You can post full resolution photos, no algorithms, e'er genuine engagement, no bots. And I honey the aesthetics of the interface."
Scott Terry, a Chicago-based creator and ambassador for brands, agrees. "It'southward pretty great because you tin can mail service full frame and high resolution, unlike Instagram," he points out. And at that place's video, too.
"For me personally, I love beingness able to show my work as I've made it, rather than beingness compressed similar on Twitter or Instagram," says filmmaker Tyler Palmer. "And fifty-fifty with little post-obit, my work still gets seen."
LA-based photographer Torenzo Perry is too a fan. "I personally love the app because it focuses more on the content, and less on the likes and views," he says. While Greg McMillan, an iPhoneographer and co-host of the Tiny Shutter podcast, admires both the app and the philosophy of its makers. "They have it figured out as to what a social platform should exist and how it should piece of work," he enthuses.
And it's not but photographers who are fans. Accept Brazilian character artist Danielle Pioli, who uses it to share her illustrations and comic strips. "I really like Dayflash," she says. "Since I began using it, it has improved a lot. Not just the usability of the app merely also the quality of the content inside information technology. I see this app as a new trend for visual artists of all kinds. It's easy to utilize, pretty straightforward, and fun.
06. ArtStation
Launched in 2014, ArtStation may not have changed a nifty deal over the years. But it remains the identify to post your contour for professional 2D and 3D artists, especially those working in the games, film, media and amusement industries, or those aspiring to do so.
As we reported in our article how to go a job equally a video games creative person, recruiters nowadays don't just encourage you to post your piece of work on ArtStation; they wait information technology. Some artists still hold dorsum from doing so, because they don't want to engage in what they see as a popularity contest. But by and large, recruiters don't actually care how many likes or followers you have; it'due south purely nearly whether or not they like your fine art, and if it fits what they're looking for.
"We're interested in artists who produce the sort of piece of work that we tin can use; that's it," says Kevin McDowell, art managing director for Artistic Assembly'southward Full War serial. "So brand sure it's visible to the states, and don't worry about the numbers."
07. DeviantArt
Launched in 2000, DeviantArt has more than of an amateur, hobbyist feel to information technology than ArtStation. And then while you're less likely to get commissions directly through it, it's a better platform for putting your art in front end of your peers and getting feedback.
People tend to come and go from DeviantArt over time, and writer and illustrator Katy L Wood is no exception. "DeviantArt was the outset social media site I joined, nearly 13 years ago, when I was a teenager," she recalls. "It was a huge role of my growth as an artist, due to all the astonishing complimentary resources it had, from tutorials to brushes to stock. Plus, dorsum then, DeviantArt had a bully community. People really talked and interacted and had fun."
Eventually, though, she felt the community had started to wane and turned her attentions elsewhere. "However, in the last year I've been working my mode back into using DeviantArt, specially with its delightful rebrand," she says. "I came back primarily considering DeviantArt is straightforward. In that location are no algorithms to game, it'due south well organised, and it's supportive of every blazon of fine art and writing I do."
08. The Dots
Launched in 2014, The Dots is an online professional network that aims to exist "LinkedIn for creatives". And information technology's had a fair amount of success in doing so, attracting companies such every bit Google, Burberry, Sony Pictures, Viacom, M&C Saatchi, Warner Music, Tate, Discovery Networks and VICE to apply it every bit a recruiting tool.
At that place are lot of other things yous can exercise on the platform as well just waiting to be offered a job, though. These include connecting with other creatives in your field, checking out people'due south side hustles, responding to requests for collaborations, keeping up to the latest events and more.
Information technology's very much a case, so, of what getting out what you put in. And unlike LinkedIn, every page you collaborate with is beautifully designed.
Currently, well-nigh creatives seem to use The Dots as function of a self-promo mix, rather than focusing on it exclusively. Yorkshire-based freelancer Joanna Kosinska, for example, says: "I will post my work pretty much anywhere where I tin gain traction, including The Dots, Behance, Dribbble, and Creativepool.
"Every bit a graphic designer and photographer, I accept to put my name out at that place. Then any platform that makes it easier to find my piece of work is my friend, and I'll gladly invest time to create a profile and share projects."
09. Dribbble
Launched in 2009 by Dan Cederholm and Rich Thornett, Dribbble was never intended to be a straightforward portfolio site similar Behance. Its specific angle was about teasing out minor glimpses of what you were working on, when y'all were unable to share the whole project.
Dribbble has since evolved beyond web and mobile app design to take in icon blueprint, branding, animations, prototypes, illustrations, graphic art and other disciplines. Just there's still a focus on informally sharing small screengrabs (known as 'Shots'), rather than setting out big and detailed images in an organised and carefully annotated way. Every bit Albuquerque-based web designer Jack Harner puts it: "Dribbble feels more like a customs than a portfolio site."
That doesn't hateful it'south just designers talking to designers, though. The platform now actively helps companies such as Apple tree, Airbnb, Facebook, Google, Dropbox and Slack to hire designers, and many clients apply it to notice people to commission.
"Dribbble has been a corking platform for us to generate new business concern especially inside the tech industry," says PJ Richardson, partner at Los Angeles design studio Laundry. "Very graphic and illustrated work seems to play the all-time, but nosotros've as well gotten new clients considering of what nosotros mail service there as well."
For others like Nicola Jones, aka Hello I'yard Nik Blueprint, Dribbble is a place for posting piece of work that doesn't fit in your main portfolio. "This is where I put my personal projection illustrations, which is something I'd similar to do more, so if I ever get any analogy enquiries I point them there. Analogy is more of a side thing for me, as I do brand and marketing design before all that for clients."
10. Behance
Behance is the closest affair on this list to a pure portfolio platform, simply with a social aspect plugged in. Founded by Matias Corea and Scott Belsky in November 2005, the visitor was acquired by Adobe in 2012, and its achieve has since go enormous.
Dissimilar, say, Dribbble or Instagram, Behance offers a fashion to show more of your work than just a single, heart-grabbing image. As movement designer and 3D generalist Jesus Suarez explains: "Behance is great for sharing the making of and behind the scenes aspects. It allows for more complete wait at the project."
Of course, you could do all that on your own website, simply the social aspects of Behance means that it's worth posting stuff in that location besides, if even y'all're simply duplicating the same content.
It is an ideal place for united states to share the backside-the-scenes and case written report aspects of our projects
PJ Richardson
And that's exactly the approach Laundry takes, says Richardson. "Our Behance basically mirrors our company site," he explains, "but because it is then shareable and other creatives become to Behance for creative inspiration, it is an platonic place for us to share the behind-the-scenes and case study aspects of our projects."
London-based illustrator, designer & lensman Tim Easley takes a like view. "I apply Behance for full projects aslope my website, because there's a decent take chances of being featured at that place, which brings in a lot of views," he says. While Cliff Nowicki, a web designer based in Michigan, U.s.a. says. "I utilise Behance because it's super easy to simply put something up online."
eleven. Instagram
The ascension of Dayflash (number one on our list) is a sign that a few people'south love affair with Instagram is waning. But overall, Instagram remains far and away the most pop visuals-based social media platform today, and for most creatives, a presence of some sort on the image sharing platform remains a must.
"While, Behance is dandy for sharing and getting your work in front of professional optics, I tend to use Instagram by and large," says George Kofi Prah, designer at New York and LA branding bureau loyalkaspar. "It'due south the perfect tool for creatives in the way that Spotify is for musicians.
"It provides access to a much wider audience than any other platform and allows me to engage with literally anyone. Using hashtags makes being discovered and finding new and interesting things a lot easier."
Ease of employ is also an of import factor for many. "I use Instagram, followed past The Dots, because these platforms are easier and more attainable in terms of commitment per post," says Welsh/Sri Lankan artist Murugiah. "Behance has too many fields to make full in per post!"
We need to promote our work where our audience lives
Amy Kilner
For Amy Kilner, freelance designer and founder of inspiration blog The Design Fix, using Instagram is a no-brainer. "You lot have to retrieve nosotros're designing for our clients' objectives, not other creatives," she points out. "So nosotros need to promote our work where our audition lives. Don't get me wrong, I love artistic sites – I run my own, later all - but it'south non where my clients are!"
Laundry follows the same logic, says Richardson. "Artists and clients akin all seem to go to Instagram for design and animation inspiration, which is why we use it," he reasons. "We've even landed projects from information technology and clients increasingly inquire to rail our piece of work there. It's also the easiest to share and always has been. Additionally, it is easy to schedule posts without formatting problems."
Luke Manning, creative managing director of Pencil Studio, is primarily interested in getting work shared amongst the artistic community, and for that it's been Instagram and Twitter that have been the nigh effective, he says. "Our ain posts have been picked upwards shared past popular design blog sites and we've even had direct contact by make owners via sharing our latest projects," he explains. "I like Behance and how information technology works, just for united states of america information technology is yet to exist fruitful beyond having a place to store projects."
And if you're wondering how to be successful on Instagram, we've got a piece on how to change the font in your Instagram bio plus a guide packed full of pro tips on how to increase Instagram appointment.
12. LinkedIn
Even though it's had a total rebrand, LinkedIn doesn't immediately take hold of you as existence a useful social platform for creatives. Merely art, design and filmmaking are businesses like any other, and many artistic pros say they're making proficient use of LinkedIn regardless of what information technology looks like.
Take Frank Suyker, aka Mr Sugar, an art director based in the Netherlands. "I use LinkedIn to get recurring revenue out of my existing clients," he explains. "By posting my blog posts on LinkedIn, I'm kept meridian of mind. And when they practice have work that needs to be washed, they come to me."
Laundry has also made a shift to LinkedIn recently, which it has been actively using for the past year. "Facebook used to be a nifty place to share piece of work but information technology became chaotic with ads and non design-focused posts," says Richardson. "in dissimilarity, the very work-focused and curated nature of LinkedIn has made information technology a forum to share blueprint, animation, and behind-the-scenes content, which has garnered a lot of great attention for us."
Read more:
- Social media tips: unmissable advice for artists
- How to make social media work for yous
- Instagram Reels vs TikTok: Which should you be using?
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Source: https://www.creativebloq.com/features/social-media-for-artists
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